Drive Event Attendance with These Promotion Ideas
Getting attendees through the door is an event marketer’s primary goal. However,…
Money Better Spent: Experiential Activations at the Super Bowl
This year, a single 30-second Super Bowl ad cost $5.6 million. Companies…
Coronavirus at Events: Calming Attendees and Minimizing Risk
On January 30, 2020, The World Health Organization declared that the outbreak…
Giving Attendees the Engagement Opportunities They Desire
If event planners have an advantage, it is this: When someone attends…
Why Storytelling Works: The Narrative Science of Your Marketing Plan
What do you remember most about sleepover parties when you were a…
Preparing for a Safe Event
The only thing harder than planning for a disaster is explaining why…